We want to talk about something really important and exciting:
As you know, Hopscotch has been completely free (minus a few characters that you could live without ) for 3 years.
We were able to do this because some good people with money believed in our mission and gave us ~$2 million to build Hopscotch. This was an incredible opportunity for us to get started with Hopscotch and build everything you see today. It has allowed us to cover all the costs of running Hopscotch: salaries for our team of 8, our server costs (which keep going up as more and more people join Hopscotch!), the cost of the many other software services we use to run Hopscotch, and our rent in New York City.
But borrowing money while not making money is not a sustainable way to run a business. That would be like if you had a lemonade stand and you gave the lemonade away for free and then to cover your lemonade costs you kept borrowing money from your parents. Completely backwards, right? You need to charge for the lemonade.
So, while we would love to have Hopscotch be completely free forever, we are at a point where—if we want Hopscotch to exist for a long time (and obviously we all want that :D)—we need to start making our own revenue.
This is what we're thinking right now:
* Hopscotch will be available as a subscription app. As a subscriber, you’ll get to use all the features we currently have, plus tons of other cool ones that we’ll build over time (think: new, more powerful code blocks !!).
* Because our goal is to make coding accessible to everyone, you will still be able to use some portion of Hopscotch if you don’t want to or can’t pay. This experience will just be more limited than that of subscribers.
* The price will be very affordable -- right now we're thinking the cost of 3 candy bars a month.
This is big news, but hopefully it also makes sense. When you think about it… it’s actually really exciting because if we do this right, we’ll be able to make Hopscotch even better for you, for a long, long time. We’ll be able to pay for our servers and community to keep running, and for a team to build all those features you want -- like comments, grouping blocks, importing art, hashtags, importing sounds...
We care a lot about your perspective and thoughts on this. So next Friday, May 27th, we’re hosting a Hopscotch Community Call to talk more about what’s coming. Please join us and RSVP here.